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When is mobile friendly, not?

mobile websites might seem mobile friendly, but are they really?

Mobile friendly is such a minimalist view of what is truly a revolutionary change. With Google having announced their impending search change (happening on April 21st) to place greater emphasis on “mobile friendly” websites over those that are not, how Google defines mobile friendly versus how anyone else might becomes the measuring stick every business […]

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The Internet of Thought

The Internet of Thought

The Internet of Thought is not about the jigsaw puzzle pieces (things) that are connected but more about the pictures they create when brought together. While the Internet of Things (IoT) is the latest buzzword as more items in our lives get tied together via the Internet to bring greater efficiencies and functionality, I believe […]

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Just Say No to Passwords!

lockandkeyimage

When you set up an account on a secure website, you’ve seen instructions on password creation, similar to these: Your password must be alphanumeric. It must be more than X number of characters. It must include/must not include special characters. It must include at least one number and one capital letter. It cannot be any […]

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7 Ways to Generate More Leads with Automated Webinars

Webinars are the new form of internet marketing. Perhaps the greatest thing about them is you get to interact with your clients without having to sit in front of your computer all the time. Aren’t really sure what automated webinars are? Here is some information for you. Automated Webinars 101 An automated webinar is similar […]

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Your digital footprint impacts your company’s valuation

WhatsInANameImage

From Trump to your agency, the way you use your name matters big-time. What’s in a name? For some, it’s everything. Donald Trump, author and television personality, is perhaps best known for his real estate business, The Trump Organization. Considered by many a publicity hound and not known for shying away from the limelight, Trump […]

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The Pathway to Make Customers Happy

56th GRAMMY Awards - Red Carpet

“It might seem crazy what I’m about to say Sunshine she’s here, you can take a break I’m a hot air balloon that could go to space With the air, like I don’t care baby by the way   [Chorus:] Because I’m happy Clap along if you feel like a room without a roof Because […]

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Drip Campaigns: How to stay top-of-mind with your prospects

Word Cloud "Drip Marketing"

Drip, drip, drip [campaigns]. The relentless droplets of water splashing down on some poor sole’s forehead evokes images from an old war movie or episode of espionage as the imagined “Chinese water torture” technique has its way with the determined spy to hold onto his secrets. Jump ahead several decades and the spigot has gone […]

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Split Testing Key to Successful Email Marketing

Split testing with email marketing

Every email campaign, has two primary goals! There are two subjects that I don’t write about or discuss outside of my family and closest friends: politics and religion. There are even some family members that I won’t bring up those topics with because I already know how adamant they are in their beliefs. I’ve recently started […]

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Moving Pictures: Newest Way to Text Message

Video Chatting

New apps Glide and Jelly put a spin on text messaging with video When asked what makes a great hockey player, hockey legend Wayne Gretzky said, “Good players skate to where the puck is; great players skate to where the puck is going to be.” The same sage advice could be given about great business […]

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Social Media: The Power of Crowds

Power of the crowd

Leverage the power of crowds – use social media to evolve your online presence In the past 10 years we have reached new heights in social media’s creativity and interaction. And now, thanks to hugely popular crowd-sourcing sites, collaborative interaction toward shared successes will move social media forward. Think back—further than what you may realize—to […]